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  • Bank Saint Petersburg
  • Social network accounts Mobile website Illustrations

    The making of the Bank Saint Petersburg social network accounts

    Overview• Process

    Studying the bank’s brand book and exploring the city’s cultural values.

    bspb process 01

    Making several attempts: clay shapes and sculptures; letters written in ink as a reminder of the era of great poets and writers; high culture.

    bspb process 02

    Developing the calligraphy idea. Thinking of a way to create a recognizable format for ten categories.

    The categories don’t look coherent and miss the bank’s style.

    Going back to the brand book. Here’s an idea!

    bspb process 03
    bspb process 04

    Assembling a presentation and showing to the client.

    bspb process 05
    bspb process 06
    bspb process 07

    The client likes the result but wants the calligraphy to be more legible. The colors in the categories should be lighter and brighter, nothing dark: residents of Saint Petersburg already have their weather for that.

    Choosing bright images and photos.

    bspb process 08

    Coming up with category names and writing headings. Asking the type designers to come up with several variants.

    bspb process 09
    bspb process 10

    Inventing metaphors and sending everything to the technical designer.

    bspb process 11

    Going back to the cover and avatars.

    bspb process 12

    Nope. Remembering that the client asked to include more of the city image. Doing so in the form of a pattern, which we create with the help of an expert.

    bspb process 13
    bspb process 14
    bspb process 15

    Drawing the menu for the VK group.

    bspb process 16

    Assembling the guide and preparing sources for the client.

    bspb process 17