• Books
  • Byblos
  • Cover design for It Can’t Be by Alexey Ivanov

    Overview   Process  

    Task: to design a cover.

    The author of the book explains how to make the client read an ad for two hours, how Coca Cola and Pepsi earn millions in their war against each other, what is the secret of a sewage flusher who suddenly became world famous, how fish scales are related to the sales of roofing materials, how to get a constant influx of clients from the competitors and other unbelievable and unusual cases in advertising, business and life.

    ivanov2 cover
    The cover

    Release date: October 24 2012


    art director
    Artemy Lebedev
    Vladimir Kamaev
    Filipp Luschevsky
    Anna Golovina
    Katerina Andreeva
    project managers
    Katerina Sidorenko
    Irina Ostasheva

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