The making of the cover design for It Can’t Be by Alexey Ivanov

Overview   Process  

Preparing sketches on the topic of counterintuitive solutions.

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Showing the client the variant approved by the art director.

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Client: There is no paradox here. The task is to illustrate what seemingly is impossible, but what actually exists. That’s when people exclaim, “It’s a paradox!”

Thinking some more. Suggesting a variety of options:
— a grandma knitting a parachute for her grandson
— a cockroach chasing a man with a shoe
— a huge fish fishing at a river bank
— a Mercedes with emergency lights stops at a pedestrian crossing to let a grandma cross
— a fly dragging home a spider in the web
— a Lada beating a Ferrari in a race
— a huge sumo wrestler eating greens
— a huge bodybuilder on top of a stool afraid of a mouse
— a mouse sleeping next to a cat
— a snowman sun tanning on a beach
— a Santa Claus taking a present from a child

We don’t like it. Some new ideas:
— a guy in a business suit riding his suitcase like a skateboard, his — two guys playing chess, on one side all figures are horses, on the other all — an artist sitting in front of a bull and paints a red flag
— a spaceman on the Moon taking his helmet off to sniff a Moon flower

Client: These are not paradoxes, they’re just jokes.

The client helps us find the right idea.

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Just what we need. Drawing.

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Changing the color to orange.

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Typesetting the cover. Waiting for the missing text from the client. While we wait, we check out what the entire cover will look like.

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Art director: I don’t like the color of the background.

Trying other options.

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Settling on the light-brown one.

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Making final adjustments to the layout and preparing the files for printing. Not forgetting about varnishing and embossing.

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