Cover for Envy and Other Eternal Engines of Advertising by Alexey Ivanov

Overview   Process  

Task: to design a book cover.

The book explains how fear helps sell vacuum cleaners and refrigerators, what question to ask an advertising agency before hiring it, how to sell one hundred thousand copies of a book in seven weeks without wasting money, what advertising and first date have in common, what David Ogilvy’s slogan helped increase a beggar’s income by twelve times and how guilt makes people buy their least favorite products. It also tells a lot about effective advertising techniques and how they can be used.

byblos ivanov3 cover

Release date: December 05 2013


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