The illustrator reads a book and draws the first sketch.
Client: Thank you very much for a very good sketch and for nailing the eternal engines theme. It’s beautiful, and we like the gradient background with clouds and effects, but when printed the colors are a lot darker. Can you take it into account and make the colors brighter?
Sure we can.
Client: Yeah, that’s great!
The sketch is sent to the author. He has notes.
Author: You need to depict emotions, a metaphorical eternal engine, not an actual perpetual motion machine. You need to draw envy, as it is the main topic of the book.
Making new sketches.
Client: A distorted angry face is, well, better. I can even imagine that face—twisted with anger and hatred, goggle-eyed, drooling... But none of the sketches is as imposing as we expect.
The author suggests his ideas.
Art director: No.
Upon consideration we decide to go with the green angry face.
Drawing, laying out, sending to print.