The making of the cover for Envy and Other Eternal Engines of Advertising by Alexey Ivanov

Overview   Process  

The illustrator reads a book and draws the first sketch.

ivanov3 process 01

Client: Thank you very much for a very good sketch and for nailing the eternal engines theme. It’s beautiful, and we like the gradient background with clouds and effects, but when printed the colors are a lot darker. Can you take it into account and make the colors brighter?

Sure we can.

ivanov3 process 02

Client: Yeah, that’s great!

The sketch is sent to the author. He has notes.

Author: You need to depict emotions, a metaphorical eternal engine, not an actual perpetual motion machine. You need to draw envy, as it is the main topic of the book.

Making new sketches.

ivanov3 process 03
ivanov3 process 04

Client: A distorted angry face is, well, better. I can even imagine that face—twisted with anger and hatred, goggle-eyed, drooling... But none of the sketches is as imposing as we expect.

The author suggests his ideas.

ivanov3 process 05
ivanov3 process 06

Art director: No.

Upon consideration we decide to go with the green angry face.

Drawing, laying out, sending to print.

Order a design...