Cover design for Learn To Think Using Thought Experiments by Patrick King

Patrick King is a well-known American coach specializing in social interaction skills. In his book he explains how to perceive and analyze information in difficult and uncertain situations using only one’s own mind and imagination. The author deliberately confuses readers in order to take the quality of their thinking to unprecedented heights. The book provides models and tools used by Einstein, Plato and Socrates, teaches the mastery of critical thinking and helps to apply it creatively.

cover

The cover illustrates Zeno’s famous aphorism, which proves that Achilles will never catch up with the tortoise crawling away from him on an infinite path. This paradox is explored in detail in the book.

art director

illustrator

project manager