Cover design for Practical Intelligence by Patrick King

Task: to design a cover for a book on developing intelligence and enhancing analytical abilities.

This book by Patrick King is a set of tools and techniques that help readers overcome instinctive thinking, analyze what’s happening, avoid thought traps, get to the heart of things and make the best decisions possible.


The cover design shows that the brain is not a finished sculpture, but rather a bustling construction site.

art director