Cover design for True Profit! by Hermann Simon

Task: to design a cover for a book about the most important thing in business.

Profit is not a shameful wish, but the basis for the survival of the company and the entire market economy. The well-known management expert Hermann Simon gives practical recommendations on profit-oriented and sustainable corporate management.


The design is based on the image of a new hero who replaced the traditional worker and peasant woman monuments: a modern urbanized entrepreneur who has honestly raised money with his hard work and how has something to be proud of.

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