Cover design for Online Influence by Bas Wouters and Joris Groen
In the decades since the creation of the Internet, experts in online commerce have accumulated a wealth of experience that helps them influence people’s behavior online: turn casual “passersby” into registered users and visitors into buyers. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn’t—and why.
Of course, each website visitor controls his mouse cursor himself. But there are sure ways to guide your audience to a triumphant finish: the profitability of your online business.