Cover design for Online Influence by Bas Wouters and Joris Groen

Task: to create a cover for a book on managing an online audience.

In the decades since the creation of the Internet, experts in online commerce have accumulated a wealth of experience that helps them influence people’s behavior online: turn casual “passersby” into registered users and visitors into buyers. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn’t—and why.

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Of course, each website visitor controls his mouse cursor himself. But there are sure ways to guide your audience to a triumphant finish: the profitability of your online business.

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