• Graphic design
  • Corporate identity for Capsidea online analytics platform

    Overview   Process  

    Task: to develop a logo and a corporate identity for an analytics service.

    Capsidea is an English-language cloud analytics platform for small and medium businesses that allows working with large data sets and displaying the results in the form of visual graphs and charts. The name, logo and corporate identity for the platform were developed at the studio.

    capsidea logo
    Complex and elaborate main logo is designed to be displayed only on computer monitors and mobile device screens

    Numerous intertwining line graphs form a sign that hints at symbols of search and study: iris, radar screen and pie chart.


    capsidea logo simple
    Horizontal versions of the logo for printing

    Release date: March 25 2014

    Cast:

    art director
    Еrken Kagarov
    designer
    Vsevolod Varfolomeev
    type designer
    Taisiya Lushenko
    copywriter
    Aleksandr Shtefanets
    typesetter
    Anna Golovina
    editor
    Katerina Andreeva
    project manager
    Olga Kallaur

    The brand book provides all information about the logo, its versions for various purposes and other elements that make up the Capsidea corporate identity.

    capsidea bb colors
    Opening of the brand book on corporate colors and typefaces
    capsidea bb dark background
    Opening of the brand book on using the logo against black background

     


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