• Graphic design
  • CIAN
  • 1.0   2.0  

    The making of the CIAN logo

    Overview   Process  

    The customer specifies a clean, solid logo without any complex metaphors. Skipping on sketching by hand, trying to directly arrive to the required graphic concept.

    cian logo process 01

    Art director: Keep looking.

    cian logo process 02

    Art director: Still a no, keep thinking.

    Back to pencil sketching. Brainstorming on paper.

    cian logo process 03

    Selecting some promising pieces to present to the art director.

    cian logo process 04

    Back to Illustrator.

    cian logo process 05

    Art director: We’ll stick to the house.

    Polishing the house: adjusting the line thicknesses, picking the color. Ditching the bend-up tab idea and removing it altogether instead. Choosing the house shape.

    cian logo process 06

    Working on the text portion.

    cian logo process 07

    Order a design...