• Graphic design
  • CIAN
  • 1.0   2.0  

    The making of the CIAN logo

    Overview   Process  

    The customer specifies a clean, solid logo without any complex metaphors. Skipping on sketching by hand, trying to directly arrive to the required graphic concept.


    Art director: Keep looking.


    Art director: Still a no, keep thinking.

    Back to pencil sketching. Brainstorming on paper.


    Selecting some promising pieces to present to the art director.


    Back to Illustrator.


    Art director: We’ll stick to the house.

    Polishing the house: adjusting the line thicknesses, picking the color. Ditching the bend-up tab idea and removing it altogether instead. Choosing the house shape.


    Working on the text portion.



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