1.0   2.0  

The making of the second version of the logo and the corporate identity for CIAN

Overview   Process  

Making sketches. Drawing houses, arrows, trees, presents, wind vanes, robots, cats, birdhouses, and carpets.

cian logo2 process 01

Vectoring some of the drawings.

cian logo2 process 02

Three colored houses look like Pussy Riot, that’s not good. The bag is fun, but it evokes associations with the market. Roofs and cats seem ok. Moving on.

cian logo2 process 03
cian logo2 process 04
cian logo2 process 05

There is a Russian tradition to first let a cat inside a new apartment.

cian logo2 process 06

The art director chooses four variants. Showing them to the client.

cian logo2 process 07

The client approves the roof with the geotag bubble.

Working on details.

cian logo2 process 08

Drawing an iOS app icon. Choosing one variant and studying how it looks among other icons.

cian logo2 process 09
cian logo2 process 10

Order a design...