The making of the Citilink logo

Overview Process Real Life

Collecting ideas.

citilink process 01

citilink process 02

citilink process 03

citilink process 04

citilink process 06

citilink process 07

citilink process 08

citilink process 09

citilink process 10

citilink process 11

citilink process 12

citilink process 13

citilink process 14

citilink process 15

citilink process 16

citilink process 17

citilink process 18

citilink process 19

citilink process 20

citilink process 21

citilink process 22

Preparing the first presentation—on easy buying.

citilink process 23

citilink process 24

citilink process 25

citilink process 26

citilink process 27

Client: This is not about online purchases.

Making the second presentation—about the joy of unpacking a new device.

citilink process 28

citilink process 29

citilink process 30

citilink process 31

citilink process 32

citilink process 33

citilink process 34

citilink process 35

citilink process 36

citilink process 37

citilink process 38

citilink process 39

citilink process 40

citilink process 41

citilink process 42

citilink process 43

Client: This idea is less clear. The first one was better.

Designer: How about a logo with icons of different devices inside?

Art director: Keep drawing.

citilink process 44

Drawing.

Art director: It all doesn’t feel right. The logo has to be about the easiness of buying things online.

citilink process 45

Coming up with the image of a cursor on a button. You click—you buy.

citilink process 46

Digging in that direction.

citilink process 47

citilink process 48

Order a design...