Preparing the first presentation—on easy buying.
Client: This is not about online purchases.
Making the second presentation—about the joy of unpacking a new device.
Client: This idea is less clear. The first one was better.
Designer: How about a logo with icons of different devices inside?
Art director: Keep drawing.
Art director: It all doesn’t feel right. The logo has to be about the easiness of buying things online.
Coming up with the image of a cursor on a button. You click—you buy.
Digging in that direction.