Logo   Website  

The making of the Citilink logo

Overview   Process   Real Life  

Collecting ideas.

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Preparing the first presentation—on easy buying.

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Client: This is not about online purchases.

Making the second presentation—about the joy of unpacking a new device.

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Client: This idea is less clear. The first one was better.

Designer: How about a logo with icons of different devices inside?

Art director: Keep drawing.

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Drawing.

Art director: It all doesn’t feel right. The logo has to be about the easiness of buying things online.

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Coming up with the image of a cursor on a button. You click—you buy.

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Digging in that direction.

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Order a design...