CryptoPro identity
CryptoPro is a leading developer of cryptographic information protection tools and public key infrastructure in Russia. Since 2000, the company has been setting industry standards, ensuring the security of electronic document circulation, government services and corporate systems. CryptoPro’s products are installed on tens of millions of devices and solutions for certification authorities are used in over a thousand organizations. A new corporate identity was developed for the company in the studio, reflecting the technological nature, scale and reliability of the brand as it looks to the future.
The idea behind the corporate identity refers to cryptographic information protection, the core focus of the company. The rearrangement of elements in the main letter symbolizes the principles of dispersion and mixing, inherent in block encryption. This gives the logo a distinctive, recognizable character, while the color scheme helps maintain continuity. The identity is based on a balance of recognition: no matter how the geometric fragments are rearranged, the CryptoPro symbol remains identifiable.
The full version of the logo consists of the most obvious variations of the symbol and the original typographic element.
The variety of symbols is united into a vibrant, variable pattern reminiscent of the encryption process.
An important element of the identity is the red parallelogram. It serves as a background for text and is also used for identifying the company’s products.
To add a touch of fun to the identity, we came up with a grasshopper symbol, a reference to the well-known and important cryptographic algorithm of the same name.
