The making of the Center for Technical Development logo and corporate identity

Overview• Process

Kicking off the project.

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Choosing the designs, preparing a presentation.

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The client decides on the direction.

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But we want something softer.

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No, not what we need.

Demonstrating other designs.

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Trying to generate some more.

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There, the last one looks promising. Showing to the client.

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Yes, this one.

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Continuing to work and creating a business card.

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Developing the first design on black background. Trying it out with a single shape and with a more complex structure. Keeping the back in mind too.

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The art director prefers the first design but asks to make the picture smaller. He also suggests to paint the plus signs blue.

Finalizing and showing to the client. However, the client liked the previous version from the logo sketch so much that they ask us to go back to it.

All right, going back and finalizing that design instead. Making changes to the graphics to make sure the front matches the back.

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Rendering two variants.

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The client chooses the first one. Considering printing options. The initial plan to use foil didn’t work as lines can’t be thinner than 0,5 mm for foil printing, yet we have 0,3 mm. Increasing line width would ruing the graphics.

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Choosing an alternative printing solution with metallized Pantones.

To make sure the colors match precisely, choosing to print using a single Pantone color but with varying levels of transparency.

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Typesetting a brand book with rules for use of the logo and the elements of the style.

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