Identity for the logistics company Custom Solutions

The company Custom Solutions offers comprehensive services for importing goods from Asia and Europe: it finds suppliers, handles customs clearance, and ensures delivery. The studio developed an identity that makes the company stand out among competitors and refers to its key advantage — finding unconventional solutions in any circumstances.

The main metaphor embedded in the logo is a paperclip. This modest and indispensable object is present on every desk: it always copes with its direct tasks and often helps in unforeseen situations. Inside the paperclip sign, the first letters of the company name are hidden — C and S. This simple and striking image formed the basis of the brand’s entire visual language.