Identity   Documentation  

Delovye Linii corporate identity

Overview   Process   Real life  

Task: to modernize the logo of a freight forwarding company.

Founded in 2011, Delovye Linii company offers truck, container, avia and railway transportation services. The studio updated the company’s logo and developed a new visual identity.

delovye linii logo
Safety and precision

Release date: April 26 2012


artistic director
art director
type designerк
project manager

The rules for using the logo and other elements of the new corporate identity are described in the guidebook.

delovye linii guidelines logo
Pages on additional versions of the logo

The pattern is based on a roadmap and can be easily adapted for any surface.

delovye linii guidelines colors
Three brand colors

Simply and beautifully decorated vans are soon to be spotted on the roads.

delovye linii cars
Vehicles are easily visible from a distance

The corporate style elements look good on promotional gifts.

delovye linii thermos
A thermos bottle with a temperature indicator

delovye linii toycar
A toy for any age

delovye linii pass 2
A band with a column of trucks

“Sign here!”

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