• Graphic design
  • Delovye Linii
  • Identity   Documentation  

    The making of the Delovye Linii corporate identity

    Overview   Process   Real life  

    Testing the waters, collecting first ideas.

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    Picking the most promising variants and showing them to the client. He makes his choice.

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    Developing the idea.

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    Eventually this variant got rejected. We got an additional requirement—to preserve the heredity.

    Making new sketches using the original metaphor.

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    Attempting to rhyme the sign’s shape.

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    Finding other solutions.

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    Winging the logo.

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    Adding dynamics.

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    Working on lines.

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    Finally getting what we need and even more. Coming up with a new superlogo that we will not yet reveal. At the client’s request, ending up with an in-between variant.

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    Thinking on the trucks’ design.

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    A package? An envelope? A box?

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    Nope. Finding the right pattern.

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    Order a design...