Moscow driving etiquette social advertising

Overview   Process   Real Life   Award  

Task: to develop social advertising for placement on public transportation.

The Department for Transport and Road Infrastructure Development of Moscow decided to remind Moscow drivers, pedestrians and public transportation passengers that in order to decrease the number of accidents on the roads they have to be polite, careful and attentive to each other. Public transportation ads calling drivers to pay more attention to their behavior were created at the studio.

Release date: August 26 2014

Cast:

art director
Artemy Lebedev
copywriter
Tatyana Devaeva
illustrator
Ilya Makarenkov
typesetter
Filipp Luschevsky
project manager
Vsevolod Ivanov

It’s difficult to see a driver’s face in the car, but from the way they drive one can easily guess their personality. Car-like archetypes were created to show motorists how not to behave on the road.

Cutie
Thug
Swine
Clueless
Explosive
Aggressor
Rascal
Tank
VIP
Bull
Hothead
Car enthusiast
C



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