Diler.ru logo

• OverviewProcess
to create a logo for a platform for car dealers.

Diler.ru is a platform that brings together official car dealers. The service helps buy a vehicle directly from a dealer instead of shady resellers as well as arrange for repair and maintenance.

The logo designed at the studio consists of the company’s name and a simple graphic sign. The uppercase letters D, L and I in the sign combine to form letter R, subtly demonstrating the company’s leadership on the Russian market.

The filled gap inside the letter accents the soft semicircular shape of the letter D and visually rhymes with the text.

diler docs

The logo can be used as an app icon or a favicon and also as a basis for a simple but pretty pattern.

diler phone
diler icon
diler wall

art director


project manager

Automotive  Express design  Graphic design  Transport