Task:
to create a logo for a platform for car dealers.
Diler.ru is a platform that brings together official car dealers. The service helps buy a vehicle directly from a dealer instead of shady resellers as well as arrange for repair and maintenance.
The logo designed at the studio consists of the company’s name and a simple graphic sign. The uppercase letters D, L and I in the sign combine to form letter R, subtly demonstrating the company’s leadership on the Russian market.
The filled gap inside the letter accents the soft semicircular shape of the letter D and visually rhymes with the text.
The logo can be used as an app icon or a favicon and also as a basis for a simple but pretty pattern.
