Zet typeface

Overview   Process  

Task: to develop a display typeface.

Zet is a brisk and diverse display typeface capable of conveying different moods depending on typographic needs. It can be obedient, touching and sweet as well as sharp, rough and even aggressive.


The variability in the character of the face is explained by its features: contrasting character proportions and a combination of smooth and chopped shapes.

I want to be yours

Zet

Online price:  50.97  $
  ≈ 43  €
  ≈ 2999  руб.



Release date: November 26 2014

Cast:

art director
Artemy Lebedev
type designer
Ksenia Erulevich
designer
Evgeny Zorin
miniaturist
Olesya Zorina
project managers
Svetlana Kost
Natalya Moskaleva

Zet looks great on bright packaging and loud posters.

The face includes lots of ligatures and alternative characters making composition more vivid and exciting.

The face comes in four styles (straight, light, wide and light wide) with sets of symbols and pictures that reveal its many-sided nature.




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