Dobry juice packaging

Dobry is one of the first non-alcoholic beverage brands with an unusually Russian-sounding name. Since its inception, it has consistently positioned itself in contrast to “tropical” and “southern” counterparts. The studio developed a modern visual language for this popular brand. As a result, the new packaging looks minimalist and fresh.

The scale, positioning and orientation of the logo can change freely, adapting to the specific format of the media. The main requirement is that the symbols remain recognizable, immediately catch the eye and look visually appealing.

Vertical orientation of the logo on the packaging makes it the most noticeable element

The main visual focus is a composition of juicy fruits or berries

Stamps with extremely brief descriptions of product benefits do not overload the layout

Simple elements reduce visual noise and allow for more empty space

Hyper-realistic images of fruits and berries form the basis of the visual style. Only the best-shaped, most vibrant and richly colored images are used on the packaging.

Backlighting is used to separate the image from the background

The light source is positioned to the left of the object

A contrasting shadow side emphasizes volume

Reflections are shown at the bottom

In the list of product characteristics, numerical indicators come first, making the information more compact and easier to understand.

Only the most important product qualities are used for stamps.

Packaging design uses colors from Dobry’s brand palette.

The developed design principles also apply to the packaging of berry-based drinks. The difference is that the compositions contain significantly more berries and the main color matches the color of the drink itself.