• Graphic design
  • EMIAS logo and corporate identity

    Overview   Process  

    Task: to develop a logo and a corporate identity for a city information project.

    EMIAS is a unified medical information and analysis system that allows patients to make appointments and receive referrals to see other doctors in the comfort of their home, while hospital management can evaluate the patient flow to their facilities. The system which will include all state hospitals in Moscow was created by a decree of the Moscow Government and developed by the Department of Information Technologies. A logo and a corporate identity for EMIAS were created at the studio.

    emias logo main
    The main logo

    In the logo, the word EMIAS is surrounded by two horizontal stripes to create a ladder, symbolizing order and upward movement. The main logo with blue stripes is used in corporate documentation, while the versions with yellow, red and green “steps” are for less formal occasions.

    Release date: November 07 2013


    art director and designer
    type designers
    project manager
    The studio wishes to thank Vyacheslav Yentinzon, EMIAS brand manager, for his help and assistance with the project
    emias logo color
    Informal versions of the logo

    emias logo background
    Logos on color plates for use in advertising and souvenirs

    The colored steps of the logo are the core of the EMIAS identity. They easily add corporate style to headlines, titles and slogans and can be used to create decorative borders and patterns.

    emias tagline 2

    Guidelines for the use of the logo, corporate colors, typefaces and basic style elements are given in detail in the brand book.

    emias bb logo
    The opening on layout of the logo and explanation of the name of the system

    emias bb pattern
    The opening with patterns

    emias shirt

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