The making of EMIAS logo and corporate identity

Overview   Process  

Studying the EMIAS system, formulating the task: we need to make an easily understandable logo that will be used in very different situations. Drawing the first sketches.

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Sifting through and showing to the client.

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Client: No, we need something fresh, simple and solid.

Looking for a bright and light image that would help reflect the idea behind the project.

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Picking a couple of ideas and showing to the client again.

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Client: The one with the dots looks very interesting, let’s develop it further.

Preserving the idea with the emphasis, exploring this direction further.

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Choosing the variant with the steps, it has everything we need: it’s dynamic, light and systematic.

Polishing the details.

Trying out the basic style elements, choosing colors.

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Creating the style guide.

Order a design...