Studying the EMIAS system, formulating the task: we need to make an easily understandable logo that will be used in very different situations. Drawing the first sketches.
Sifting through and showing to the client.
Client: No, we need something fresh, simple and solid.
Looking for a bright and light image that would help reflect the idea behind the project.
Picking a couple of ideas and showing to the client again.
Client: The one with the dots looks very interesting, let’s develop it further.
Preserving the idea with the emphasis, exploring this direction further.
Choosing the variant with the steps, it has everything we need: it’s dynamic, light and systematic.
Polishing the details.
Trying out the basic style elements, choosing colors.
Creating the style guide.