Task:
to create a logo for an ergonomic products store.
Ergotronica is a store offering comfortable chairs, desks, accessories and electronic devices for productive work. A logo inspired by the defining property of ergonomic furniture was created at the studio.
The type-based logo can easily change shape and adapt to different tasks just like the company’s products. The letters O work as hinges that allow to adjust positions of other parts of the logo, while the letter Э reminds of a power button.
