• Graphic design
  • Yandex
  • It Goes Well Together ad campaign

    Overview   Process  

    Task: to create a set of promotional materials.

    The new advertising campaign for Yandex Wardrobe is based on the face cut-out board, which allows you to try on the new clothes.


    Hardcore skater

    Happy diver

    Lady with a dog

    Businessman on a trip

    Student on vacation


    People, clothes, and accessories displayed on banners all represent movement—which supports the original slogan:
    It Goes Well Together. The set of clothes varies depending on selected category.

    Release date: July 10 2013

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designer & copywriter
    Ivan Olenkevich
    technical designers
    Vitaly Voynov
    Nina Gorbenko
    Georgy Serov
    photographer
    Denis Vidyakin
    project manager
    Evgenia Ezhikova

    The studio would like to thank Olga Zarenok and Natalia Berezneva for their assistance on the project



    All the elements are adapted to the required banner size.

    Sometimes the ad’s layout makes characters move around in unusual ways


    © 1995–2019 Art. Lebedev Studio



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