Fabula group of companies uses Exotic People brand to sell fresh fruit, vegetables, salads and berries from around the world. One of the main priorities of the company is to preserve the beneficial properties and taste of products, that’s why fruits and herbs are packed in convenient and environmentally friendly packaging, and juices are manufactured using direct extraction. Corporate identity and packaging design for Exotic People were developed at the studio.
The corporate identity of Exotic People is based on expressive graphic elements in the form of abstract shapes and recognizable silhouettes of fruits and vegetables. Different packaging mock-ups were created for each type of products, all of them decorated with colorful illustrations and interesting information about fruits and juices. Rules for using the logo, corporate elements, colors and typefaces, as well as guidelines for typesetting the text on packaging are given in a brand book which comes with ready-made mock-ups.