Corporate identity and packaging for Exotic People products

Overview   Process   Real Life  

Task: to develop a corporate identity and packaging for fruit, vegetables, salads and juices.

Fabula group of companies uses Exotic People brand to sell fresh fruit, vegetables, salads and berries from around the world. One of the main priorities of the company is to preserve the beneficial properties and taste of products, that’s why fruits and herbs are packed in convenient and environmentally friendly packaging, and juices are manufactured using direct extraction. Corporate identity and packaging design for Exotic People were developed at the studio.

At the core of the logo is a stamp which acts as a quality seal

The corporate identity of Exotic People is based on expressive graphic elements in the form of abstract shapes and recognizable silhouettes of fruits and vegetables. Different packaging mock-ups were created for each type of products, all of them decorated with colorful illustrations and interesting information about fruits and juices. Rules for using the logo, corporate elements, colors and typefaces, as well as guidelines for typesetting the text on packaging are given in a brand book which comes with ready-made mock-ups.

Release date: April 03 2014

Cast:

art director
Ludwig Bistronovsky
designers
Evgeny Zorin
Natasha Bayduzha
type designer
Ksenia Erulevich
typesetter
David Minasyan
Anna Golovina
copywriter
Tatyana Devaeva
editor
Anna Vatrikovskaya
project manager
Natalya Moskaleva
Tray with limes is placed into a plastic sleeve

Transparent packaging is decorated with bold stickers with information on the contents and the producer

Lettuce is sold in pots with plastic wrapping

Information about the taste and benefits of salads is given on wobblers

Juices are sold in bottles

Sweet corn comes in vacuum packaging, while radish is sold in plastic bags

Tangerines come in sturdy cardboard boxes and cherry tomatoes—in transparent shakers with the corporate pattern

Fruit and vegetable portraits on t-shirts

Eating for beauty





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