Corporate identity and packaging for Exotic People products

Overview   Process   Real Life  

Task: to develop a corporate identity and packaging for fruit, vegetables, salads and juices.

Fabula group of companies uses Exotic People brand to sell fresh fruit, vegetables, salads and berries from around the world. One of the main priorities of the company is to preserve the beneficial properties and taste of products, that’s why fruits and herbs are packed in convenient and environmentally friendly packaging, and juices are manufactured using direct extraction. Corporate identity and packaging design for Exotic People were developed at the studio.

At the core of the logo is a stamp which acts as a quality seal

The corporate identity of Exotic People is based on expressive graphic elements in the form of abstract shapes and recognizable silhouettes of fruits and vegetables. Different packaging mock-ups were created for each type of products, all of them decorated with colorful illustrations and interesting information about fruits and juices. Rules for using the logo, corporate elements, colors and typefaces, as well as guidelines for typesetting the text on packaging are given in a brand book which comes with ready-made mock-ups.

Release date: April 03 2014


art director
type designer
project manager
exotic people lime
Tray with limes is placed into a plastic sleeve

exotic people four packs
Transparent packaging is decorated with bold stickers with information on the contents and the producer

exotic people latuce
Lettuce is sold in pots with plastic wrapping

exotic people voblers
Information about the taste and benefits of salads is given on wobblers

exotic people juices
Juices are sold in bottles

exotic people corn and radish
Sweet corn comes in vacuum packaging, while radish is sold in plastic bags

exotic people mandarins
Tangerines come in sturdy cardboard boxes and cherry tomatoes—in transparent shakers with the corporate pattern

exotic people shirts
Fruit and vegetable portraits on t-shirts

exotic people girl
Eating for beauty

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