Fantasy Group offers its clients premium-class medical services, redefining the standards of family healthcare. Having started with pediatric dentistry, the company has grown over the past 20 years into a large medical group that includes networks of dental clinics for both children and adults, a multidisciplinary pediatrics division and a general medicine center.
Our studio designed communication media for the group that align with the previously developed brand platform. These new materials go beyond simply informing about services, they help shape the image of clinics people want to turn to for the health of themselves and their children.
Key design principles include stylistic consistency, visual clarity and the absence of noise. The high level of service quality is emphasized through minimalist design, precise layout and visual coherence of elements.
All materials are based on a dynamic modular grid, making even specialized medical texts engaging to read.
Tags on brochure covers highlight the technological aspect of the treatment process and help audiences navigate the wide range of materials.
A signature bar references the shared element used in the logos and acts as a recurring recognizable motif across all communication media.
Carefully selected materials and production techniques play a key role in enhancing the sense of premium quality and strengthening trust in the brand.
All layout principles, the description of the visual language and recommendations for material and production choices are compiled in a detailed guide.
