• Graphic design
  • Modny Sezon
  • Visual Identity   Advertising  

    Logo and visual identity for Modny Sezon shopping arcade

    Overview   Process   Real Life  

    Task: to design a logo and visual identity for a fancy shopping arcade.

    Modny Sezon is a shopping arcade located in the heart of Moscow and offering a wide range of fashion brands, events and entertainment. The studio designed the logo and print ads layout.

    fashion season logo ru
    In the calligraphic logo the focus is on the rhyming letters “д” and “С”

    In print ads the dynamic typography complements the delicate logo and bright abstract images that change according to season or theme.

    Release date: October 07 2013


    artistic director
    Artemy Lebedev
    art director
    Еrken Kagarov
    Olga Bazilevich
    type designer
    Ksenia Erulevich
    Anna Golovina
    Jenia Filatova
    Denis Vidyakin
    project manager
    Natalya Moskaleva
    fashion season summer

    Modny Sezon visual identity is flexible and adaptable while remaining eye-catching and recognizable.

    fashion season autumn

    fashion season st valentine
    Variation on a seasonal theme

    fashion season ad
    Print ad in a magazine

    fashion season bag
    Example of a shopping bag design

    fashion season 2014 v2

    © 1995–2019 Art. Lebedev Studio

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