Logo and visual identity for Modny Sezon shopping arcade

Modny Sezon is a shopping arcade located in the heart of Moscow and offering a wide range of fashion brands, events and entertainment. The studio designed the logo and print ads layout.

In the calligraphic logo the focus is on the rhyming letters “д” and “С”

In print ads the dynamic typography complements the delicate logo and bright abstract images that change according to season or theme.