Generating ideas.
Coming up with a short list and presenting to the client.
The client sees the wordplay as a superficial solution. They seem to like the design with the dot but aren’t too sure right now.
Generating more ideas.
Putting together another presentation of potentially interesting designs.
Including some fresh concepts from other designers.
Polishing the details.
The result.
Making the letters slightly lighter for the smaller version of the logo.
Choosing color pairs and typesetting guides.
Done.
