• Graphic design
  • Finme logo

    • OverviewProcess
    Task:
    to create a logo for a microfinance service.

    Finme is an online service that offers customers to quickly receive a small credit. A dynamic logo symbolizing the attraction of money to the borrower was created at the studio.

    Money, come to me!

    The Cyrillic version of the logo maintains the soft link between elements of the English logo.

    finme guidelines1

    Opening of the guide about the Russian version

    To make sure the logo looks well on various advertising media, a graphic effect reflecting the idea of quick and easy replenishment of personal finances was developed.

    finme guidelines2

    The logo can be stretched using a simple formula



    finme set

    Stationery


    finme board mobile
    billboard

    Billboard

    finme get over here

    art director

    • Ludwig Bistronovsky

    designer

    • Evgeny Zorin

    type designer

    • Ksenia Erulevich

    chief typesetter

    • Iskander Mukhamadeev

    typesetters

    • Igor Gorelyshev
    • Regina Krupnova

    editor

    • Anna Potapkina

    project managers

    • Yulia Nikolaeva
    • Veronika Yankovskaya
    • The studio wishes to thank Aleksei Amitan, Vasili Nikitin and Aleksei Vinichenko for their help with the project
    Graphic design  Identities  Banks and financial institutions