• Graphic design
  • The making of the Fomin Botanical Garden logo

    Overview• Process

    Before starting to work on the logo, we go to the garden’s museum to study its history and find interesting features. Learning that it is the Kiev’s oldest botanical garden founded in the 19th century.

    One of the garden’s interesting features is that it is divided into two areas, scientific and recreational.

    Professional biologists work in the scientific part of the garden. Its three greenhouses hold a collection of tropical and subtropical, aquatic and coastal plants as well as cacti and succulents.

    The recreational area consists of a park zone for visitors, a children’s playground, gardens, and a collection of magnolias and rhododendrons.

    A characteristic landscape with large elevation changes, ravines, flowing hills and steep cliffs as well as lots of stairs, ascents and descents is yet another feature of the Fomin Garden.

    Right now the garden employees use a coat of arms created for the garden over twenty years ago, yet it is hardly used outside of documents and internal paperwork.

    We want to create a logo that would be used not just internally, but to communicate with visitors, to talk about the scientific area, tours and fairs.

    Going back to sketch the first ideas.

    fomin process 01

    The art director picks the design with the Ф-shaped trees. Trying to grow it.

    fomin process 02

    Choosing a laconic design and presenting it to the client.

    fomin process 03

    The client asks to add more variety. A botanical garden is not just about trees. Agreeing and producing variety.

    fomin process 04

    We get an idea for a recognizable and practical solution, a modular logo. At the core is the Ф tree and the landscape, while other parts can be added to create the required variety.

    Trying some atmospheric backgrounds.

    fomin process 05
    fomin process 06

    Putting together a presentation. The art director and the client like it.

    fomin process 07

    Going over the details, coming up with the modules.

    fomin process 08

    Asking the type designer to give a hand with the text.

    fomin process 09
    fomin process 10

    Going over the style once again, fixing uneven line widths.

    fomin process 11

    Developing the logo. Deciding to add some contrast by mixing black and white logo elements and natural textures in a single package.

    Taking photos of the textures.

    fomin process 12
    fomin process 13
    fomin process 14
    fomin process 15
    fomin process 16

    Done.