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Genotek corporate identity elements

• OverviewProcess
Task:
to design corporate documentation for a scientific laboratory.

Genotek carries out genetic research using modern international technologies as well as its own solutions. A set of corporate documents that actively uses a strict pattern of repeating letters A, C, G and T was designed for the company at the studio.

genotek identity overview new
DNA helix featured in the design

The letters that make up the pattern represent four nitrogenous bases used in the construction of nucleotides, adenine, cytosine, guanine and thymine. Their combination defines the unique DNA code and decorates the company’s documents.

art director

  • Ludwig Bistronovsky

designer

  • Andrey Maykov

typesetter

  • Yaroslav Bondarenko

editor

  • Aleksandr Nosikov

project managers


  • Diana Shamba
Branding  Identities  Graphic design  Medical  Genotek  Science