• Graphic design
  • Genotek
  • Corporate identity elements Packaging Website

    The making of the Genotek corporate identity elements

    Overview• Process

    Starting to look for expressive solutions for the elements of the identity. Playing with dots, letters ACGT, colors of the letters and the background. We initially like every idea we try, but later become inevitably disappointed: either the color is not what we need, or the dots look like they were printed on an old matrix printer, or the pattern is small and noisy, or the result looks out of place, or we simply don’t like it anymore.

    First, trying to create a business card.

    genotek identity process 1

    Next comes the formal letterhead.

    genotek identity process 2

    Creating a branded folder to hold a letter and a business card.

    genotek identity process 3

    Starting to work on envelopes.

    genotek identity process 4

    Finally, putting everything together.

    genotek identity process 5