• Graphic design
  • Goodwalk
  • Corporate identity   Website  

    Goodwalk corporate identity

    Overview   Process  

    Task: to create brand name, logo, and corporate identity for a mobile social network.

    Goodwalk is a new social network running on iPhones, iPads, and iPods. It connects people based on location. You search for friends neither by high school you went to, nor by the city you were born in, but by one’s current location. The project’s brand name, logo, and corporate identity were designed in our studio.

    good walk logo
    Logo takes the project’s name quite literally

    good walk logo wb
    Monochrome version

    Release date: October 13 2011

    Cast::

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designer and typesetter
    Natasha Bayduzha
    copywriter
    Aleksandr Shtefanets
    editors
    Katerina Andreeva
    Aleksandr Nosikov
    project manager
    Anastasia Olkhovskaya

    Style guidelines have everything needed to handle logo and the rest of the corporate identity elements.

    good walk mapf
    Key pieces—map pins and flags—double as decorative elements
    good walk card
    Corporate business card comes in shape of a signature map pin and is printed on heavy stock
    good walk docs
    Letterhead, envelope, business card, and promotional goods
    good walk fonts
    Corporate typeface and some sample print layouts

    good walk brandbook
    Style guidelines on corporate colors


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