Corporate identity   Website  

Goodwalk corporate identity

Overview   Process  

Task: to create brand name, logo, and corporate identity for a mobile social network.

Goodwalk is a new social network running on iPhones, iPads, and iPods. It connects people based on location. You search for friends neither by high school you went to, nor by the city you were born in, but by one’s current location. The project’s brand name, logo, and corporate identity were designed in our studio.

good walk logo
Logo takes the project’s name quite literally

good walk logo wb
Monochrome version

Release date: October 13 2011


artistic director
art director
designer and typesetter
project manager

Style guidelines have everything needed to handle logo and the rest of the corporate identity elements.

good walk mapf
Key pieces—map pins and flags—double as decorative elements
good walk card
Corporate business card comes in shape of a signature map pin and is printed on heavy stock
good walk docs
Letterhead, envelope, business card, and promotional goods
good walk fonts
Corporate typeface and some sample print layouts

good walk brandbook
Style guidelines on corporate colors

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