• Graphic design
  • Goodwalk
  • Corporate identity   Website  

    The making of the Goodwalk corporate identity

    Overview   Process  

    After creating brand name and getting it approved by the customer we move on to drafting. Logo’s main message is how much fun it is walking around city looking for friends.

    good walk process 01

    Choosing legs jointed by a map pin for the main concept. Exploring different ways of doing it.

    good walk process 02

    Need something to visually balance the legs. Drawing a set of arms, which gives the whole image a “W” shape—here we go! Meanwhile, the text portion of the logo is being developed.

    good walk process 03

    Tying all the elements, colors, and strokes weight together.

    good walk process 04

    Selecting two color schemes for the finished design.

    good walk process 05

    Order a design...