Visual Identity Outdoor Advertisement Wayfinding
Overview Process
Further developing the previously created Gorky Park corporate identity, a new design for information and advertisement media was created at the studio. 
Billboard
The design of billboards, banners and various signs is based on light and cheerful typography combined with the corporate colors of the park. Standard styles of the Direct typeface are used, as well as a custom style that includes special characters with hidden meaning. |
Release date: December 09 2013 Cast: artistic director
art director
Ludwig Bistronovsky
designer
Filipp Luschevsky
type designer
Ksenia Erulevich
illustrator
Yana Moskalyuk
editor
Aleksandr Nosikov
project managers
Anastasia Drozdova
Margarita Mukhmadeeva Typeface: Direct
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Rules for design and layout of all media are assembled in a brief guide.
Opening on entrance banners
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Opening on billboards
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