Starting with the entrance. The first approach.
Trying it on the facade.
That’s not it. The second approach.
Continuing to experiment with form and background. Calling illustrators for help.
Showing the concept to the client. The client asks to make do without any illustrations at all. Thinking further.
Starting on billboards.
On signs, too!
The client asks to abandon graphics again.
All right. Trying a different approach.
Assembling the style guide.