• Graphic design
  • Gorky Central Park
  • Visual Identity   Outdoor Advertisement   Wayfinding  

    The making of the Gorky Park outdoor advertisement

    Overview   Process  

    Starting with the entrance. The first approach.

    gorky park ad process 01
    gorky park ad process 02
    gorky park ad process 03

    Trying it on the facade.

    gorky park ad process 04
    gorky park ad process 05

    That’s not it. The second approach.

    gorky park ad process 06
    gorky park ad process 07
    gorky park ad process 08

    Continuing to experiment with form and background. Calling illustrators for help.

    gorky park ad process 09
    gorky park ad process 10
    gorky park ad process 11
    gorky park ad process 12
    gorky park ad process 13

    Showing the concept to the client. The client asks to make do without any illustrations at all. Thinking further.

    gorky park ad process 14
    gorky park ad process 15
    gorky park ad process 16
    gorky park ad process 17
    gorky park ad process 18

    Starting on billboards.

    gorky park ad process 19

    Patterns!

    gorky park ad process 20

    On signs, too!

    gorky park ad process 24
    gorky park ad process 25
    gorky park ad process 26

    The client asks to abandon graphics again.

    All right. Trying a different approach.

    gorky park ad process 21
    gorky park ad process 22
    gorky park ad process 23
    gorky park ad process 27

    Assembling the style guide.


    Order a design...