Visual Identity Outdoor Advertisement Wayfinding

The making of the Gorky Park outdoor advertisement

Overview Process

Starting with the entrance. The first approach.

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Trying it on the facade.

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That’s not it. The second approach.

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Continuing to experiment with form and background. Calling illustrators for help.

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Showing the concept to the client. The client asks to make do without any illustrations at all. Thinking further.

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Starting on billboards.

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Patterns!

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On signs, too!

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The client asks to abandon graphics again.

All right. Trying a different approach.

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Assembling the style guide.

Order a design...