• Graphic design
  • Gorky Central Park
  • Visual Identity   Outdoor Advertisement   Wayfinding  

    Gorky Park outdoor advertisement

    Overview   Process  

    Task: to supplement the style of the main Moscow park.

    Further developing the previously created Gorky Park corporate identity, a new design for information and advertisement media was created at the studio.

    gorky park ad billboard

    The design of billboards, banners and various signs is based on light and cheerful typography combined with the corporate colors of the park. Standard styles of the Direct typeface are used, as well as a custom style that includes special characters with hidden meaning.

    Release date: December 09 2013


    artistic director
    art director
    type designer
    project managers
    Typeface: Direct
    gorky park ad ban
    Entrance banner

    gorky park ad infoplate
    Information sign

    Rules for design and layout of all media are assembled in a brief guide.

    gorky park ad bb1
    Opening on entrance banners
    gorky park ad bb2
    Opening on billboards
    gorky park ad birdhouse
    That very bird

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