• Graphic design
  • Gorky Central Park
  • Visual Identity   Outdoor Advertisement  

    Gorky Park outdoor advertisement

    Overview   Process  

    Task: to supplement the style of the main Moscow park.

    Further developing the previously created Gorky Park corporate identity, a new design for information and advertisement media was created at the studio.

    gorky park ad billboard
    Billboard

    The design of billboards, banners and various signs is based on light and cheerful typography combined with the corporate colors of the park. Standard styles of the Direct typeface are used, as well as a custom style that includes special characters with hidden meaning.

    Release date: December 09 2013

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designer
    Filipp Luschevsky
    type designer
    Ksenia Erulevich
    illustrator
    Yana Moskalyuk
    editor
    Aleksandr Nosikov
    project managers
    Anastasia Drozdova
    Margarita Mukhmadeeva
    Typeface: Direct
    gorky park ad ban
    Entrance banner

    gorky park ad infoplate
    Information sign

    Rules for design and layout of all media are assembled in a brief guide.

    gorky park ad bb1
    Opening on entrance banners
    gorky park ad bb2
    Opening on billboards
    gorky park ad birdhouse
    That very bird


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