• Graphic design
  • GSL
  • GSL corporate identity and logo redesign

    Overview   Process  

    GSL corporate identity guidelines (In Russian, PDF, 27 MB)

    Problem: Redesign a logo.

    GSL is an international company providing law, tax and corporate finance consulting services. Their original logo was a stylized coin.

    Prototype, original logo and its redesigned version. The new logo has a cleaner and more ‘mature’ look

    The color logos use a gradient built using the colors of the company divisions.

    Logo in color

    The same sign for different divisions, but in various colors

    Each company division has its own corporate colors and foreign divisions inherit the corresponding national flag colors.

    British division flag

    There is an additional indicator for divisions—color marks to appear on the info papers for workshops, lectures and other events.

    Offshores and International Law

    Accounting Services and Audit in Russia

    International Tax Planning

    Russian Law

    Papers can be livened up using decorative design patterns, too with a country-specific feel.

    Versions of decorations for Cyprus and Great Britain officies

    Release date: December 29 2009


    artistic director
    Artemy Lebedev
    art director
    Ilya Mikhaylov
    Andrey Zubrilov
    technical designers
    Valentin Loschinin
    Vladimir Zotov
    Yana Moskalyuk
    Illarion Gordon
    Marina Novikova
    type designer
    Elena Novoselova
    Iskander Mukhamadeev
    Anna Golovina
    Valeria Lanshakova
    Aleksey Luri

    Neutral decorative designs for three different scale purposes

    GSL corporate identity package also includes recognizable country theme elements.

    A variety of elements for any occasion

    Video presentation screenshots

    Regular presentation slides

    Guidelines double-page spread on the corporate gradient

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