GT Dress adaptive clothing identity
Russian company GT Dress produces specialized clothing for people with temporary or permanent mobility issues. Bodysuits, vests, underwear and coveralls are designed for easy dressing, even with a cast or an Ilizarov apparatus. The friendly logo designed in the studio emphasizes the unique tailoring of each garment.
The appearance of the brand’s lettering imitates a sewing stitch, while the shape of the letter g hints at a sun and a smile. The elements harmonize well with each other in terms of form.
The typographic part of the name was hand-drawn. It reflects the geometry of the symbol, preserving the smooth lines and overall warm tone.
A simplified version of the logo was created for small-scale embroidery, repeating the core grapheme of the symbol. The rhythm of the stitches naturally recreates the look of the logo.
The stitched line from the logo becomes a recognizable element of the brand identity.
In photo posts, a mask in the shape of pattern pieces is used.
To give the logo a more formal tone, a version in uppercase letters was developed. It works well on business documents.
