• Graphic design
  • Hedonism
  • Hedonism corporate identity

    Overview   Process   Real life  

    Task: to create a sophisticated corporate identity.

    Hedonism is the brand name for the world’s best wine stores just about to open in downtown London. The stores will carry a selection of the most palatable, rare, and high-end wines and liquors from all over the globe.

    hedonism logo
    The logo is built around the concept of enjoying life to the fullest

    Hedonism is a joint project by Yevgeny Chichvarkin and Timur Artemiev. We’ve created several logo versions for the project.

    Release date: February 21 2012

    Cast:

    art director
    Artemy Lebedev
    designer
    Evgeny Zorin
    typesetter
    Taisiya Lushenko
    illustrator
    Yana Moskalyuk
    typesetter
    Anna Golovina
    editor
    Anna Martinevskaya
    project manager
    Aleksey Luri
    hedonism logo options
    Dressed for the occasion

    hedonism logo black
    Black and white option

    The style handbook covers all the rules on handling the corporate identity.

    hedonism identity guidelines colors
    Corporate greens and browns index
    hedonism identity guidelines decor
    Decorative elements
    hedonism identity guidelines type
    Corporate typeface

    hedonism identity docs
    Full set


    hedonism identity store


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