Hedonism corporate identity

Overview   Process   Real life  

Task: to create a sophisticated corporate identity.

Hedonism is the brand name for the world’s best wine stores just about to open in downtown London. The stores will carry a selection of the most palatable, rare, and high-end wines and liquors from all over the globe.

The logo is built around the concept of enjoying life to the fullest

Hedonism is a joint project by Yevgeny Chichvarkin and Timur Artemiev. We’ve created several logo versions for the project.

Release date: February 21 2012


art director
Artemy Lebedev
Evgeny Zorin
Taisiya Lushenko
Yana Moskalyuk
Anna Golovina
Anna Martinevskaya
project manager
Aleksey Luri
Dressed for the occasion

Black and white option

The style handbook covers all the rules on handling the corporate identity.

Corporate greens and browns index
Decorative elements
Corporate typeface

Full set

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