• Graphic design
  • HSE
  • Website   Booklet  

    The making of the Higher School of Economics printed materials design

    Overview   Process   Real Life  

    Starting to work.

    Searching for style and solutions.

    hse booklet process 01
    hse booklet process 02

    The art director cuts off the excess. Showing possible directions to the client.

    hse booklet process 03

    The client chooses a couple.

    Adapting letter-based features for use with Russian text.

    hse booklet process 04

    Then coming up with specific solutions for openings based on the content.

    hse booklet process 05

    Simultaneously thinking about the covers.

    hse booklet process 06

    The client rejects the designs that will not be approved by the academic board.

    Putting the approved features in order and assembling a mini guide.

    hse booklet process 07
    hse booklet process 08

    Finalizing the covers based on the client’s comments.

    Testing the features with Russian text once again and rejecting several more.

    Making sketches of new plaster objects.

    hse booklet process 09

    Choosing those that will make it into the booklet.

    Photographing and retouching the shoe. Creating models and rendering the rest of the objects.

    hse booklet process 09 02

    Trying out the rules by typesetting a real booklet.

    hse booklet process 10

    Client: It looks too academic and dry. Too much plaster. You need to add some color.

    Trying to make a step to the side. Starting with the cover.

    hse booklet process 11

    That’s too much of a sidestep.

    We get the idea to color all large areas of black in blue.

    hse booklet process 12
    hse booklet process 13
    hse booklet process 14

    Typesetting the final version and preparing for printing.


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