• Graphic design
  • Helicopter Technologies logo

    • OverviewProcess
    Task:
    to create a logo.

    Helicopter Technologies sells helicopters and related spare parts. An airy logo visually connected to the sky, helicopters and flight was created for the company.



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    At the core of the logo are two key images: a rotor and helicopter parts.

    Long and short dashes of various thickness combine into a dynamic symbol that looks like a rotating helicopter rotor.

    The dashes represent the parts the company offers.

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    The gradient and various thickness of elements create a visual rotation effect. The name Helicopter Technologies was hyphenated on purpose, to reinforce the theme of spare parts.

    The name supporting the symbol from two opposing sides is assembled from syllables just like a helicopter is assembled from spare parts.


    A simplified version of the logo with no text was also created. It can be easily transformed into an app icon and looks great on smaller souvenirs like keychains and stickers.

    art director

    • Artemy Lebedev

    designer

    • Marina Vorobieva

    project manager

    • Denis Zhelezny
    • Tongyin typeface
    Graphic design  Identities  Aviation  Express design