ARTLEBEDEV
  • Typefaces
  • Hyundai corporate typeface

    • OverviewProcess

    Task:
    to develop a corporate typeface and improve Cyrillic characters.

    Corporate typeface of the Korean automotive manufacturer Hyundai is a technological grotesque face with almost rectangular characters. Two narrow styles and an updated Cyrillic character set were created for the company at the studio. The characters have moderate ascenders, small sidebearings and rounded straight strokes.

    Advertising page in a magazine

    art director

    • Artemy Lebedev

    type designer

    • Ksenia Erulevich

    project managers

    • Svetlana Kost
    • Anastasia Ulyanova