Hyundai corporate typeface

• OverviewProcess
hyundai text

to develop a corporate typeface and improve Cyrillic characters.

Corporate typeface of the Korean automotive manufacturer Hyundai is a technological grotesque face with almost rectangular characters. Two narrow styles and an updated Cyrillic character set were created for the company at the studio. The characters have moderate ascenders, small sidebearings and rounded straight strokes.

hyundai cars2
hyundai mag
Advertising page in a magazine

art director

type designer