• Typefaces
  • Hyundai corporate typeface

    • OverviewProcess
    hyundai text

    to develop a corporate typeface and improve Cyrillic characters.

    Corporate typeface of the Korean automotive manufacturer Hyundai is a technological grotesque face with almost rectangular characters. Two narrow styles and an updated Cyrillic character set were created for the company at the studio. The characters have moderate ascenders, small sidebearings and rounded straight strokes.

    hyundai cars2
    hyundai mag
    Advertising page in a magazine

    art director

    type designer