The making of the Hyundai corporate typeface

Overview• Process

Getting materials from the client documenting the problem.

hyundai process 01

Taking a look at the typeface ourselves. Finding even more oddities. For example, similar Latin and Cyrillic characters have a different outline.

hyundai process 02

Gathering all the issues. Beginning to make corrections starting with the straight style. Showing to the client.

hyundai process 03

Fixing the rest of the styles in a similar manner.

hyundai process 04

The client has doubts about the shape of the breve.

hyundai process 05

Done. Next up are the narrow styles.

hyundai process 06

Putting everything together.

hyundai process 07