InveStore logo

• OverviewProcess
to develop a logo for an investment company.

Investore offers its clients a chance to invest in attractive real estate by finding tenants for commercial properties. The owner keeps a share of these investments as cryptotokens, making a profit. As a result, assets turn into a cross between shares in mutual funds and bitcoins. A logo and accompanying corporate identity elements were created for the company at the studio.

The logo

The symbol uses a well-known image of an antelope striking gold with its hoof that hints at the possibility of generating practically infinite profits without any additional actions. Multiple versions of the logo allow to use it in a variety of situations.

Building sign

Complex execution of the logo

Souvenir watch

Pattern made from individual elements of the logo

Business stationery set

The style guide provides rules for the use of the logo.

Opening on corporate colors

Cryptotoken symbol

artistic director

  • Artemy Lebedev

art director

  • Еrken Kagarov


  • Sergey Steblina

type designer

  • Ksenia Erulevich


  • Nikolay Nedashkovsky

technical designer

  • Kirill Zhilinsky


  • Igor Fatkin


  • Aleksandr Nosikov

project manager

  • Lidia Popova
Graphic design  Identities  Banks and financial institutions  InveStore