The making of the InveStore logo

Overview• Process

Making first sketches.

investore process 01

Slightly elaborating the design with arrows and trying it on media.

investore process 02
investore process 03

Presenting to the client.

investore process 04

The client likes it in general but has some doubts. They would like to explore other directions.

Changing the designer on the project and generating more ideas: coins, banknotes, currency, ligature, business sharks, instant profit, deposit.

investore process 05

The antelope seems interesting. It’s about generating money, looks memorable and has nice dynamics.

We want to show that a person invests a little and gets back a lot. For example, by using the contrast of size and color of two figures.

investore process 06

Comets are good because they are never static and always moving: coin comets, speed of generating a profit, a multitude of offers, etc.

investore process 07

Some stranger thoughts also appear.

investore process 08

Choosing the most promising ideas and presenting to the client. The client chooses the antelope.

OK, Google! Moving on from rock art to realism. Looking at the characteristic nuances of the animal’s body, movement and dynamics.

investore process 09

Quickly sketching the logo on various items and executed in several technological processes.

investore process 10
investore process 11

Making the first attempt at the typeface.

investore process 12

The art director doesn’t like any of the alternatives. Trying again.

investore process 13

The one with lowercase letters will work. Preparing additional versions. Making the S capital in one of them to emphasize the company’s focus area.

investore process 14

Now we just need to find a nice shade of gold, come up with the pattern and the set is ready.

investore process 15

Typesetting the guide and preparing the announcement.