• Industrial design
  • Studio projects
  • Iskusstvus kits:   1.0   2.0  

    The making of Iskusstvus

    Overview   Process  

    The first sketches.

    iskusstvus process 01
    iskusstvus process 02
    iskusstvus process 03
    iskusstvus process 04

    The set has to include five pictures, so we choose Portrait of an Unknown Woman, The Scream, American Gothic, Christ in the Desert and Bathing of a Red Horse.

    Starting to draw, replacing Christ with Girl on the Ball.

    iskusstvus process 05
    iskusstvus process 06
    iskusstvus process 07
    iskusstvus process 08

    Turns out, we can’t use Picasso’s paintings, since he died less than 70 years ago. We need something else, and we need it fast. Drawing The Vitruvian Man.

    Placing all five pictures on one sheet of paper.

    iskusstvus process 09

    Printing.


    The packaging


    We need to find a way to present Iskusstvus nicely.

    Making the first draft.

    iskusstvus process 10

    The art director approves the direction.

    But the packaging layout changes drastically.

    iskusstvus process 11

    The art director asks to pin the barcode.

    iskusstvus process 12

    The layout changes once again.

    iskusstvus process 13

    Now it’s done.



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